In Motion

Case Studies

Building a Brand from the Ground Up

Great Lakes Industrial Environmental Construction

Following the 2018 acquisition of Great Lakes Industrial Environmental Construction, ArtBoi Creative was brought in to help reposition an established industrial services company for a new era of ownership and growth.

The original assignment was straightforward: Create a new identity and build a website.

GLIEC had little established marketing infrastructure at the time. Its visual identity was primarily text-based, there was no meaningful web presence, existing collateral was dated, and photography and sales materials lacked the consistency needed to support an expanding organization.

ArtBoi Creative developed a new corporate identity, visual system, domain strategy, website architecture, and digital foundation around GLIEnviro.pro. The engagement quickly expanded into stationery, business cards, brochures, fleet and equipment graphics, branded apparel, photography, sales materials, vendor management, and ongoing brand stewardship.

As GLIEC grew, so did the role of the brand.

Marketing support expanded across web, social media, email, advertising, field photography, sales communications, and industry publications. The website was later substantially redesigned to better position GLIEC alongside larger competitors, while preserving the core identity established at the company’s rebirth.

That creative partnership has continued alongside significant business expansion. From 2019 through 2023, combined reported revenue grew approximately 283%. The workforce has roughly doubled, the company’s owned fleet and major field-equipment assets have approximately doubled, new equipment capabilities have been added, and a dedicated Gulf Coast operation was established in Texas in late 2025.

Since the 2018 acquisition, GLIEC’s estimated company value has grown approximately fourfold.

While branding alone does not create business growth, a strong identity gives that growth a consistent and credible face. ArtBoi Creative’s role has been to build and maintain the visual and marketing infrastructure that supports GLIEC as its capabilities, workforce, geographic reach, and ambitions continue to expand.

“A strong brand does more than identify a company.
It gives growth a recognizable face” ~Pete C.

Role: Brand Strategy • Creative Direction • Design & Production
Initial Engagement: 2018
Scope: Identity • Web • Print • Fleet Graphics • Apparel • Photography • Social • Advertising • Email • Sales Support
Relationship: External Creative Partner → In-House Creative Leadership

Curious about the full case study?

Drop us a line to explore the complete GLIEC case study for a deeper look at the creative process, production challenges, visual development, and strategic thinking behind the project and see how we can help you EXPAND YOUR BRAND.

Turning complex airline analytics into a story that sells.

Giving Airlines the Power of Passenger Data

Panasonic Avionics | NEXT Insights

Panasonic Avionics developed NEXT, a next-generation inflight entertainment and connectivity platform designed to help airlines move beyond viewing IFE solely as a passenger amenity. By capturing and interpreting passenger interactions, NEXT could provide airlines with greater insight into customer preferences, engagement patterns, service opportunities, and potential revenue streams.

To help introduce that vision, ArtBoi Creative’s Principal Creative Director served as Creative Lead to “NEXT Insights” – a 1:50 promotional video created in support of the NEXT launch.

Working closely with Panasonic’s Marketing and Training teams, the project translated a complex, still-evolving technology platform into a clear and engaging visual story. Creative responsibilities included art direction, storyboarding, script collaboration and copy refinement, video editing, imagery selection, custom iconography, motion graphics, interface visualization, audio editing, and final production.

One of the project’s greatest challenges was timing. The video was being developed alongside the NEXT system itself, meaning dashboards, interface elements, and feature priorities continued to evolve throughout production. The creative process had to remain flexible while staying visually consistent with the latest version of the product.

That evolving environment also created an opportunity for unusually close collaboration across departments. Storyboards were intentionally developed using familiar collaborative tools including PowerPoint, Word, and Excel, allowing Marketing, Training, Sales, and product stakeholders to review and contribute throughout the process.

The final production combined custom motion graphics, original iconography, interface imagery, stock footage, voice-over, sound editing, and visual effects into a concise presentation designed to communicate a sophisticated platform in less than two minutes.

The project was completed ahead of NEXT’s final technical release and became a valuable pre-launch sales and marketing tool, helping Panasonic communicate the system’s potential to airline customers while the platform was still being finalized. Supporting presentation graphics, still imagery, and a PowerPoint sales deck extended the visual story into customer presentations and other communications.

For ArtBoi Creative, NEXT Insights represents the kind of project where strategic thinking, technology, collaboration, and visual storytelling converge. What began as a multimedia production challenge became an opportunity to help communicate the value of an emerging product through clear, engaging brand storytelling.

“The best creative work doesn’t simply explain products.
It helps people believe in them.” ~Pete C.

Role: Creative Lead / Senior Multimedia Developer
Timeline: 2.5 months
Runtime: 1:50
Deliverables: Promotional Video • Sales Deck • Presentation Graphics
Tools: After Effects • Premiere Pro • Illustrator • Photoshop • Media Encoder • Audacity

Curious about the full case study?

Drop us a line to explore the complete NEXT Insights case study for a deeper look at the creative process, production challenges, visual development, and strategic thinking behind the project and see how we can help you EXPAND YOUR BRAND.

SPEED Mailer

SPEED Mailer

SPEED Custom Energy Drink Mailer

Bottling the Adrenaline of a Television Network

Created for SPEED and Fox Cable Networks, this award-winning B2B specialty mailer transformed five network programs into custom-branded energy drinks housed inside a premium metal presentation case.

ArtBoi Creative’s Senior Art Director served as the project’s primary designer, leading the visual concept, can-label design, packaging graphics, typography, image selection, retouching, production artwork, copy support, dieline development, vendor coordination, proofing, and final creative approvals.

Each can promoted a different SPEED program while using the visual language of motorsports, energy drinks, warning labels, industrial textures, and raceway graphics to create a unified brand experience. Programming descriptions, audience statistics, and marketing claims were integrated directly into the labels, turning traditional affiliate-sales information into something tactile, playful, and memorable.

The finished package was produced in a limited run for senior cable and satellite decision-makers and went on to receive Gold recognition from both the CTAM Mark Awards and PromaxBDA.

For ArtBoi Creative, the project represents the value of taking a conventional B2B marketing challenge and turning it into something people actually want to open, explore, and keep.

The best promotional pieces don’t just deliver a message. They become part of the experience.

Role: Senior Art Director / Primary Designer
Scope: Concept • Packaging • Label Design • Retouching • Copy Support • Production • Vendor Coordination
Recognition: CTAM Mark Gold • PromaxBDA Gold

Curious about the full case study?

Drop us a line to explore the complete SPEED Mailer case study for a deeper look at the creative process, production challenges, visual development, and strategic thinking behind the project and see how we can help you EXPAND YOUR BRAND.